Research Project

Humanising Autonomy
Where are we going?

In our latest book, we argue the auto industry's approach to autonomy is imbalanced – we need to focus on the human factors involved rather than the technical challenges alone.

The Book is out now!

00:00:00/00:00:00
Image of Introducing the ustwo Roo

Introducing the ustwo Roo

Our autonomous car concept

Looking beyond opportunities to optimise, ustwo’s AV concept is built on the foundational idea that there’s more to people’s mobility needs than simply the vehicle and its technology.

Read Article
Image of Introduction

Introduction

HUMANISING AUTONOMY

Book Chapter 1

Autonomous vehicles promise to make a meaningful difference to the world, enabling a new level of mobility, independence and safety for all. Yet discussions continue to focus on topics such as technological feasibility and its impact to our roads, rather than the needs of the user.

Read Article
Image of People and Driverless Vehicles

People and Driverless Vehicles

What Does Autonomy Mean to You?

Book Chapter 2

In order to overcome the barriers to autonomous vehicle adoption, they need to be truly accessible to everyone. The way to do this? Observe what people’s mobility wants and needs are. This is the key to creating a human approach to autonomy that actually works.

Read Article
Speak to the people behind the book
Make something awesome

Get in touch
mobility@ustwo.com