Humanising AutonomyWhere are we going?
In our latest book, we argue the auto industry's approach to autonomy is imbalanced – we need to focus on the human factors involved rather than the technical challenges alone.
The Book is out now!
We're giving away this book to encourage open conversation and debate – it's intended to be a conversation starter, not the final word. Fill in this form to download your free copy:
Introducing the ustwo Roo
Our autonomous car concept
Looking beyond opportunities to optimise, ustwo’s AV concept is built on the foundational idea that there’s more to people’s mobility needs than simply the vehicle and its technology.Read Article
Autonomous vehicles promise to make a meaningful difference to the world, enabling a new level of mobility, independence and safety for all. Yet discussions continue to focus on topics such as technological feasibility and its impact to our roads, rather than the needs of the user.Read Article
People and Driverless Vehicles
What Does Autonomy Mean to You?
In order to overcome the barriers to autonomous vehicle adoption, they need to be truly accessible to everyone. The way to do this? Observe what people’s mobility wants and needs are. This is the key to creating a human approach to autonomy that actually works.Read Article