Health and Fitness

We have tackled a breadth of areas from mental health to kidney disease, from allergy management to sleep devices.

From improving fitness to helping clinicians find data when they need it

Across these different conditions, we have seen the potential for digital technologies to generate timely and relevant personal data, increase patient engagement, and empower clinicians.

  • No. 1
    Health and Fitness in the Apple app store
  • 550%
    increase in customer base from a year ago
  • 4.8
    star rating
  • 4
    workouts per week on average by users

A new 'Consumerisation of Health'

This is what empowers people to have a better understanding of and engagement with their health, ushered in by technologies already common in consumers’ lives (the smartphone, wearables, etc.).

Relentless User Focus

We design products and services grounded in the understanding of user needs, from patients to clinicians.

Truly Agile

We understand how to make Agile work practices work within traditional health care R&D processes and organisations.

Teaching by Doing

We take clients on the product journey: from executive coaching sessions to working within product teams.

The app, digitised business model and support mechanisms they’ve designed will help me reach more and more people, and let me help them in a meaningful and lasting way. I can’t wait to see how things go from here.

|Joe Wicks, The Body Coach |

The conceptual boundary between 'health' and 'digital health' is dissolving


Guide Strategy by Making and Validating

Consumer-focused health care is still nascent and the benefits of new technologies, care approaches, and business models are not yet proven.

Our approach can de-risk your product and business strategy by rapidly finding product-market fit as well as valid use cases.

People First

We seamlessly fuse with our clients across disciplines, roles, and backgrounds.

We pay particular attention to people and team dynamics as the oft overlooked dimension in Agile and software development. Empowered people and well-functioning teams are the foundation for great product development.


Related articles