As Sustainability Principal at ustwo, I'm constantly looking at how we live our values. We've made great progress weaving sustainability into our culture (maintaining that B Corp certification isn’t easy!), but I’ve been thinking about how this shows up in our client work.
I wanted to look beyond our internal practices and understand how sustainability influences the products and experiences we design, the partners we choose, and the outcomes we achieve together. So I did some digging – speaking with project teams, looking through case studies, and searching for those moments where our values-led approach led to tangible business results for our clients.
What I found confirmed what I’ve always suspected: our teams are already applying sustainability principles in thoughtful ways – often without even labeling it as "sustainable." Here are just a few of our projects that show how designing responsibly isn't just the right thing to do – it drives better business outcomes too.
Helping Gen Z build healthy skincare habits: La Roche-Posay's Spotscan+ Coach
The Challenge: Digital health tools are transforming skincare, but what happens when these innovations aren't accessible to everyone?
Our Approach: Accessibility has been part of our practice from day one, long before it became an industry focus. When developing the Spotscan+ Coach app with L'Oréal and La Roche-Posay, we integrated VoiceOver, TalkBack prompts, and haptic feedback from the start – ensuring that visually impaired users could confidently navigate the app.
The Impact: The result wasn't just a more accessible product – it was fundamentally better. By designing for people with different abilities, we created a more intuitive experience for everyone. This approach expanded La Roche-Posay's potential user base while putting them ahead of regulatory requirements – proving that inclusive design is both ethically and commercially sound. But don’t just take my word for it. iF Design award named Spotscan+ Coach one of most outstanding designs of 2025 just four months after launch!
Encouraging climate-friendly financial decisions: GreenPortfolio
The Challenge: Investment products can be complex, and most people don’t know how to tell the difference between greenwashing and genuine, climate-positive choices.
Our Approach: We partnered with GreenPortfolio to design a climate fintech tool that removes these complexities. We created an interface that translates environmental impact into clear, actionable insights, turning anxiety about finances and fear of climate change into excitement and action.
The Impact: The redesign established GreenPortfolio as an insightful, empathetic financial platform and a trusted partner in the collective fight against climate change – helping people take meaningful action in a previously overlooked aspect of their lives.
Transforming cancer outcomes for all: Cancer Platform
The Challenge: A cancer diagnosis turns someone's world upside down. Patients and their loved ones suddenly need to navigate complex medical information and advice, during the most difficult time.
Our Approach: With Cancer Platform, we created a first-of-its-kind platform that brings together trusted services and lived experiences in one place. We built the entire experience around empathy – considering the emotional and practical needs of people facing cancer. Every interaction, from content framing to navigation, was designed to reduce anxiety and build confidence.
The Impact: The platform provides a compassionate, empowering space for people navigating one of life's most difficult challenges. By designing with care and intention, we're helping Cancer Platform fulfill their mission of ensuring no one faces cancer alone. This work reminds us that building with social impact in mind doesn't mean compromising on a delightful product or user experience.
What’s next?
For us, a sustainable approach means creating digital experiences that are inclusive, environmentally conscious, and genuinely useful.
These projects show how designing for accessibility and sustainability by default leads to better outcomes for our clients, their users, and the world around them. We consistently find that the most successful digital experiences are those that work for everyone.
And we’re not alone. Purpose-driven businesses are seeing the results too. In the UK, B Corps are growing faster than traditional businesses, with 23% turnover growth compared to the national average of 16% (B Lab UK, 2025).
As we develop our Net Zero strategy, we're working to formalise our approach – giving our teams the tools to keep designing responsibly, and to scale those practices across everything we do.
We're proud to be part of Gen B: a generation using business to create a better future. We don't have all the answers yet, but we're committed to learning. Every project gives us a chance to prove that doing good business and doing business for good are one and the same.
And that's work worth doing.
See more examples of our work, including LEGO Braille Bricks, our AI gut health app Sproutiful, and Vibrant Emotional Health’s Safe Space for people experiencing a mental health crisis.