Cookie Policy

At ustwo, we respect your privacy and want you to have a clear understanding of how we handle your data.

Cookie use on our website

We keep things simple and transparent. Our website uses two types of cookies.

1. Optional cookies

You can choose whether or not to enable optional analytics cookies on our website. If you accept, we will load:

Google Analytics 4

• Google Analytics will load and may set cookies such as _ga, _gid, and _gat on your device.
• These cookies help us understand how visitors use our website by collecting aggregated, anonymous information about page views, time spent on pages, and user interactions.
• These cookies are set by Google, not ustwo, and are used for website analytics and performance measurement.
• Google Analytics uses anonymized IP addresses to protect your privacy.

LinkedIn Insight Tag

• The LinkedIn Insight Tag will load, and LinkedIn may set several cookies on your device.
• These cookies help provide ustwo with aggregated, anonymous insights into how people discover and interact with our content.
• These cookies are set by LinkedIn, not ustwo, and may include identifiers used for analytics, advertising measurement, or to improve LinkedIn's own services.

If you decline, we do not load these analytics tools, and no analytics cookies will be set.

These cookies are not essential for the website to function.

2. Necessary cookies

Regardless of your choice, we set one strictly necessary cookie. This cookie:

• Simply remembers whether you accepted or declined the optional analytics cookies
• Does not track your browsing
• Contains no personally identifiable information
• Ensures we respect your decision on future visits

Our approach

We believe in giving you control while maintaining a respectful, minimal approach to data collection. Our website works fully without optional cookies, and enabling them is entirely your choice.

Both Google Analytics and LinkedIn Insight Tag respect your privacy by using anonymized data and aggregated insights. We use this information to improve our website and understand how visitors interact with our content.

In the future, if we introduce any additional necessary or optional cookies, we will update this policy and continue to provide clear information and choices.

Whatever decision you make, you can withdraw or change your consent at any time using the link that will appear in the footer.