The ustwo Auto team explore user experience in the automotive space with client engagements and our own research and experimental projects, building services and products around the connected car.

The ustwo Auto team is led by Tim Smith, Harsha Vardhan and Lexi Cherniavsky, working alongside the community of practitioners within the studio.

Recent projects and experiments have focussed on these areas. 

  • The Connected Car:  Enhancing the ownership experience by connecting the car to people’s lifestyles and expectations
  • Contextual HMI: Making the in-car experience more personal and situational
  • Smart Mobility: Creating new services to help people navigate the world more easily
  • Humanising Autonomy: Looking beyond the technology and focussing on new human behaviours and opportunities
  • Whitepaper: Designing the Future of Mobility: Cities Show Us the Way
  • A Glance at the Future of External Vehicular Sound


Read summaries and follow links below…


With the ongoing integration of advanced computer systems into vehicles, the interfaces within are becoming ever-more complex. As the prime points of interaction between driver and car, these ‘human–machine interfaces’ (HMI) demand great care and attention from manufacturers, designers and engineers alike.

In this five part blog series ustwo Auto look into this phenomenon of growing in-car HMI complexity. We explore our belief that an interface should match the evocative nature and elegance of an automobile’s exterior and interior design. We also outline our key thoughts on how, in partnership with manufacturers, we can bring an extra layer of care into the design of compelling experiences, in order to tame the beast that is in-car HMI.

The thought piece is also available as a convenient tablet-optimised eBook PDF that has already had over 10,000 downloads and counting. Download the ebook PDF here. We also created a handful of hardback printed copies as featured on FormFiftyFive and Automotive World.


Download the ebook PDF here

The automotive eBook is a rarity, it's wonderful.

Apple Design Team


Over the last year, we’ve seen a lot of new thought around in-car HMI. We’ve seen considered critique about the elements and design considerations (especially in the centre console), with safety rightly at the forefront. The instrument cluster, however, has remained fundamentally unchanged since instruments first appeared in the car.

In the course of our research and partnership with CDR (Car Design Research), we’ve looked into how we can – and why we should – enrich this space. In our thought piece and prototype, we present the results of this, not as a complete solution, but as a viewpoint and approach to be tested, debated and improved with your feedback.

The debate has already spread like wildfire throughout the press, including coverage from Wired, Road & TrackEngadget, Popular Mechanics, Business Insider, The Verge and many more. The concept also scooped two Finalist Awards at the FastCo Innovation by Design Awards in the Experimental and Data Visualisation categories. Not to brag.


Read the full article on our blog here

Have a play with our prototype




The ustwo Auto team worked with the Human-Computer Interaction & Design (HCI+D) students at the University of Washington in Seattle as advisors on their capstone project, after being approached following the publication of our cluster thought piece above.

The project deals with the distractions involved in texting while driving. Using existing technology and targeting ordinary human behaviours, the solution brilliantly flips the problem on its head by placing the responsibility on the sender, rather than the driver via a “Car Mode” (think Airplane Mode but for cars) that informs them that the recipient is driving, prompting them to reconsider when to send the message. For a quick look at the solution in action, you can check out their video.

We think this approach is both clever and brave, and it’s backed by a team asking the right questions at the right time. We would be happy to hear what you think!




Read the full article on our blog

Play with the prototype


Jaguar Land Rover, the iconic British automotive manufacturer, are renowned around the globe for their beautifully crafted vehicles and design heritage. Not only do they push the boundaries of design and technology, they create a sense of theatre and emotional connection rarely seen in their competitors. With such strong design principles in the physical experience and a host of successful cars vindicating them, it was clear that the same principles should translate into the digital realm, something that we at ustwo pride ourselves on. 

With a clear overlap of values, we were extremely excited to form a partnership that combined the quality of JLR’s automotive design, with our knowledge of digital product design and development to explore the opportunities around wearables.

+ Read more about our work with JLR 

ustwo's JLR watch app

Cities show us the Way

The world is urbanising rapidly: Over 50% of us live in towns and cities already. With 64% of journeys taking place in urban areas today and this proportion set to increase, there is enormous pressure to provide a transport infrastructure which keeps business moving and creates places where human beings want to live. Cities are both on the frontline of this mobility challenge, with city leaders everywhere naming it a top priority, and being best placed to tackle it. But how?

In our whitepaper, we explore what we believe are three important enabling factors:

  1. City-created platforms for innovation on which authorities catalyse change, with smaller mobility players providing solutions
  2. The embrace of the smart city, in particular the fostering of digital solutions
  3. The recognition among authorities and other players that inclusion within mobility systems has not only individual and civic benefits, but also aids economic growth and innovation

Many other factors will determine how and when cities, each under different circumstances, deliver a sustainable mobility future. In this paper we also discuss autonomous vehicles, the importance of city types and our mobility initiative Wayfindr, an open standard for inclusive city navigation. Get yourself a copy to find out more.

Download our whitepaper – Designing the Future of Mobility: Cities Show us the Way

If you’d like to discuss a mobility project with us, please get in touch on mobility@ustwo.com.

Future of mobility illustration


The advent of Electric Vehicles has brought a myriad of benefits to the consumers who drive them, the cities that host them and the environment. Pedestrians seem to be the only ones caught in the crossroads, as the lack of an engine sound in said vehicles has proven to be an ever-growing risk for the people around it.

With new regulations set to kick in in 2019, it’s time for the auto and technology industry to seize the opportunity to put pedestrian safety first via a smarter, more meaningful use of sound, rather than defaulting on replicating motor or the already out-of-date combustion engine sound.

By using increasingly available data from sensors, as well as shifting the focus on pedestrian’s needs, a team at ustwo New York has explored different auditory concepts to communicate risk to pedestrians, with the goal of creating a safer relationship between them and the cars of the future.

+ Read the full article

illustration depicting external vehicular sound


We take a look at the Electric Vehicle (EV) landscape and find out what it’s really like, from a user experience point of view, to own, run and charge EV’s in Britain today.

+ Read the full article on our blog.

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