We believe profit and values
can work together
As a Certified B Corp, we design and build digital products with people, communities, and the environment in mind, guided by our sustainability and net-zero commitments.
This website is hosted on a server physically located in Southern Norway's majority hydroelectric grid. We've also designed and built this page to be very light to minimise the energy used to send it across networks and display it on your device.
The 0.029g is an estimate from the Sustainable Web Design model based on the weight of this page - 237kB.
That makes it about 7× lighter than the median web page (1.8MB).
Sustainable Web Design model (v4), calculated with CO2.js.
Median page weight from the Web Almanac 2025.
We are a Certified B Corp
- 110.4Our 2025 B Impact Score (view on B Lab)
- 80Minimum score to qualify for B Corp
- 50.9Median score for businesses that
completed the assessment
The B Corp journey
Becoming a B Corp helped us articulate values we already shared, and gave our people a clearer way to recognise and talk about what matters to us as a business.
In 2020, our founders, Sinx and Mills, recorded a podcast sharing how we passed the certification process and what we learnt along the way. They also spoke to Creative Review about what it means for us and why more companies should consider it.
we build responsibility into the products we make
We design inclusive products that help people make informed decisions, and use AI where it adds value, weighing its risks and impacts.
Designing for inclusion
We consider different needs and abilities, using our accessibility principles, research and testing to make experiences easier to use.
Enabling informed decisions
We make complex information easier to understand and act on, from the language we use to how we present data.
Using AI responsibly
We help our teams consider risk, bias, accountability and environmental impact so we know when to pause, question or say no to AI.
We're cutting our emissions and working towards net zero by 2040
Our total emissions fell 52% between 2022 and 2025. We've set targets to cut studio energy use and business travel emissions, and we're reviewing goods and services suppliers to strengthen our carbon reduction plans.
Carbon footprint
By 2030, we aim to reduce our absolute Scope 1 and 2 emissions by 90% from a 2022 baseline. Our strategy follows the Science Based Targets initiative and the Greenhouse Gas Protocol, and we measure, report and verify our emissions annually.
Our London and Malmö studios run entirely on renewable electricity. In 2025, our total emissions fell 30%, to 375.16 , compared with the previous year.
Climate projects
Since 2021, we have supported tree planting and certified carbon reduction projects through Ecologi.
- Total trees planted
- 75,190
- Total tonnes of carbon dioxide equivalent avoided
- 4,559.9
| Scope | 2022 (Base year) | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Gas | 17 | 10 | 10.15 | 9.74 |
| Market-based electricity | 13 | 20 | 15.05 | 11.95 |
| Purchased goods & services | 621 | 347 | 233.44 | 198.62 |
| Fuel & energy-related activity | 7 | 6 | 4.52 | 3.88 |
| Waste | 4 | 4 | 0.6 | 0.41 |
| Business travel | 74 | 142 | 217.82 | 103.68 |
| Employee commuting incl. WFH | 38.49 | 55.06 | 56.23 | 46.88 |
| Total | 774.49 | 584.06 | 537.81 | 375.16 |
- Employee commuting incl. WFH
- Business travel
- Waste
- Fuel & energy-related activity
- Purchased goods & services
- Market-based electricity
- Gas
Our emissions fell from 774.49 tonnes of carbon dioxide equivalent in our 2022 baseline year to 375.16 tonnes of carbon dioxide equivalent in 2025, a 52% reduction.
Being a responsible business means supporting the communities around us
We give our time, skills and spaces to the people and organisations we work alongside, from running free Design Surgery sessions for charities to building open-source tools anyone can use.
Initiatives
Design Surgery
We host free Design Surgery sessions, helping charities, community organisations and social enterprises tackle digital challenges and find practical ways forward.
Communities
Volunteering
We run a global volunteering and fundraising programme for the team, with short, clearly scoped formats that give partners meaningful support.
Communities
Open studio
We offer our London studio free of charge for community-led events, prioritising minority-led initiatives, charities, and cultural programming.