Insights

Ideas and perspectives from the work we do and the things we care about.

Conceiving the Future – the ustwo approach

Mikael discusses the importance of having a cohesive strategy in place and demonstrates how we recently helped Skånetrafiken achieve that vision through a series of collaborative work exercises.

By Mikael Lindh

How do you distil three ustwo studios down in to one fresh holiday cocktail?

The summer holiday has been part of the ustwo™ experience from the very beginning. In previous years, the ever-expanding holidays have taken…

By Matthew Edwards

The Include Design campaign round-up

Last year ustwo's Joe Macleod, founded the Include Design campaign. From ‘Tech City’, where the campaign originated, to Silicon Valley - its many supporters share in the conviction that design matters in education.

By Joe Macleod

Infusing brand spirit into the UI of KNOPKA

Using our recent work creating a ground-breaking financial service for entrepreneurs called KNOPKA, Tobias highlights some of the key elements and magic touches that helped define the final product.

By Tobias Arrehn

3 Myths of Digital Product Creation

The Media Evolution team invited us to get involved by writing a blog post around this year's theme. Mikael Lindh therefore decided to take a look at three industry lies (well myths) to get the conversation going.

By Mikael Lindh

It's All About the Money, Money

Paul Gates asks the question whether these new forms of payment are actually relevant to the people that are going to be using them most in the immediate future—Generation Y.

By Paul McMahon

Digitally Engaged

Juan Delgado tells us how he used magnet sensors, an Arduino and an API to solve a problem anyone who's been to ustwo™ London has experienced.

By Juan Delgado

The World According to Gyppsy — The Industry of Ideas

Welcome to the first instalment of the World According to Gyppsy, a series of posts where ustwo™'s resident pixel geek gives you an insight into his world and what he's learned over the past ten years. First topic up for discussion: The Industry of Ideas.

By Matt Gyppsy

Mine or yours - A UX geek’s thoughts

Wayne Minton succinctly puts to bed a problem that just about any software making team has had—when communicating to a user in a UI… is it “mine” or “yours”?

By Wayne Minton

Rando Roundup: From Nothing to 10 Million Gifts

Kenny Lovrin, the project lead and product owner, runs us through some stats and learnings about Rando, and what the future holds.

By Kenny Lovrin

OHHAI! This is DDD in action

First it was JFDI (Just F***ing Do It). Now it's DDD (Developer Driven Design). Never afraid of proposing a new acronymed way of working, Kenny Lovrin writes about DDD and the first app we've done in this way—Oh Hai.

By Kenny Lovrin

My better vs your better

Whether we're designers, developers, managers or athletes, it seems as humans we're always striving for “better”. Beginning with the designer's quest to make things “better”, Ayesha Moarif lets us in on her own personal journey to become better.

By Ayesha Moarif

Rando on Windows Phone 8: Not just a port

Markus Persson takes us through the processes we've taken in bringing Rando to Windows Phone.

By Markus Persson

ustwo’s initial reactions to iOS 7

Each new version of iOS brings plenty of discussion around the ustwo™ studio but no previous version has divided opinion as much as iOS…

By ustwo

JFDI — so many words so little time…

Camilla Dahle writes about an approach we've started to take at ustwo™, subtly named “JFDI”, or “Just F***ing Do it”…

By Camilla Dahle

Blip Blup: A Journey into Puzzle Games

After over a year of pouring our hearts and souls into Whale Trail, we wanted to make something new, quick and agile. Introducing Blip Blup…

By Manesh Mistry

How, When and Where Will The First Truly Great Digital Design Studio Emerge?

With the digital agency landscape getting flatter with acquisitions and mergers, ustwo partner Jules Ehrhardt wonders when we’ll see the first great digital design studio.

By ustwo

Rando Diplomacy

At the end of April we noticed that Rando was becoming very popular in South Korea. Over the last two weeks the number of Korean users has…

By Mark Shipton

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