Insights

Ideas and perspectives from the work we do and the things we care about.

Reframe the creative process with AI

AI can be a collaborator to boost - not replace - human ingenuity

By Yuqiao Qin

Avatars, not business cards: our new digital experience for networking

ustwo launched a new digital experience at AWE to make networking fun. Discover how Play Thinking led to LeadLandia, which replaces a traditional contact list with a world of avatars.

By Steve Caruso

Is an ustwo board meeting anything like an episode of Succession?

When ustwo studios became an employee-owned business in April 2022, it felt exciting. We all felt proud to work at a company that puts its…

By Marianne Olaleye

Recentering the Role of Emotion in Personal Finance through Play Thinking

Personal finance products present a paradox. As a topic, personal finance is deeply emotive, yet digital products in the space are little…

By Maz Karimian

From Good to Great: How we improved our B Corp score

ustwo has been a B Corp since December 2019 and we’ve just recertified with a new high score, making us one of the top B Corp certified digital product studios in the world.

By Paolo Rizzi

Unleash the Joy of Learning with Play Thinking

Products that harness the power of play can give learners the superpowers they need to achieve their learning goals and fall in love with your product in the process.

By Maz Karimian

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ustwo Announces Global Partnership with Where are the Black Designers?

We are thrilled to announce a 12-month partnership with nonprofit design advocacy organization, Where are the Black Designers? Together, we aim to create equity through service, and drive change across the global design industry to rectify inequalities.

By ustwo

2023 London Studio Pay Analysis

We’ve been measuring and reporting our gender pay gap for seven years, but we’ve taken bigger steps towards transparency in recent years. This year, for the first time, we are also sharing our ethnicity pay gap.

By Natasha Grujić

Towards a Safer, Happier Automotive Ecosystem

How Meeting Driver’s Emotional Needs Could Create Better Journeys For Everyone

By Ash Evangelista

Design as Research: The Dynamic Duo

Save time and gain insight by getting tangible, fast.

By Yvonne Romano

Empowering Patient Self Care and Monitoring

You can watch the panel discussion or read a summary of the main points below. Smartphones and wearables give us access to information that…

By Carsten Wierwille

Reducing the Carbon Footprint of Our Website

Our journey to reducing the environmental impact of our website, focussing on the amount of energy it uses which resulted in the creation of our own green hosting network.

By Phil Linnell

Getting to the right MVP

How to build better products and become a market leader

By Dan Elsworth

Our Response to the GCSE Design and Technology Curriculum Overhaul in UK Schools

A shorter version of this article was originally published in Design Week. As a designer, and as a parent whose child will be sitting their…

By Helen Fuchs

User-Centric Engineering

How to break the rules in order to build better immersive products

By Juan Cabrera

Harnessing the Power of Play to Manage Patient Emotions

Maz Karimian, Principal Strategist at ustwo New York, shares how designers in healthcare can create more engaging digital health experiences using the fundamental ideas underpinning games and other playful experiences.

By Maz Karimian

Managing brand and product portfolios in a recession

The following is a summary of the original article published in WARC. The much talked about cost of living crisis means that many businesses…

By Anna Soisalo

Reflections on anachronism from The Conference 2022

This reflection has been adapted from a side-event held after The Conference in our Malmö studio this year. The conference 2022, photo by…

By Neef Rehman

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