ustwo Insights

AI makes good design systems faster and bad ones messier

Is your design system ready for AI? Preparing your product for a new way of building.

By Nick Wood

Nick Wood

Lead Engineer

AI Search optimisation abstract thumbnail

Build brand authority to improve how you show up in AI-generated answers

Strengthen your expertise with clarity and supporting content to increase your chances of being included and cited in AI-generated answers.

By Phil Linnell

Simon Bouton on the ustwo sofa with CEO Nicki Sprinz and Chair Sue Siddall

Google DeepMind’s Simon Bouton joins ustwo Board

Simon Bouton, Chief Experience Officer at Google DeepMind, joins ustwo’s Board as our first AI Non-Executive Director, supporting our next chapter of strategic AI product work.

By ustwo

Five panellists sitting on chairs with ‘Trust in the unpredictable’ on the screen behind them.

Building trust in unpredictable product experiences

AI is transforming product design, trust, and brand experiences. As products become more adaptive and less predictable, organisations must strengthen design systems, governance, transparency, and human oversight to build trusted, user-centred experiences.

By Claire Grinton

Connected white circles that travel across the length of the image and move toward a glowing phone outline.

How might the future OS impact apps

AI is moving from apps into the operating system, creating agentic experiences that anticipate intent, orchestrate services, and reshape discovery. As AIOS grows, apps must focus on interoperability, trust, and uniquely human value beyond transactions.

By Alex Dodd

Slanted square with a green to blue gradient and the word Prism in white next to it.

Making AI emissions visible during development

Making AI emissions visible during development. PRISM is an open-source plugin, built with the University of Bristol, that estimates the environmental impact of AI use in real time.

By Paolo Rizzi

Changing the trajectory of care through compelling onboarding experiences

Personalised onboarding in digital healthcare drives engagement and better outcomes. By reducing friction and meeting users where they are, services can close the gap between intention and action.

By Greig Robinson

The science behind why New Year gym deals don’t build lasting habits

Lasting retention comes from reflective planning, early intervention, and designing for human motivation.

By Greig Robinson

A practical guide to AI search visibility

Learn how AI search tools like ChatGPT and Google Overviews surface content, and how GEO can improve your visibility in AI generated answers.

By Phil Linnell

What we’re learning from building more complex digital products

We design for measurable impact and positive outcomes for users.

By Nicki Sprinz

Numb to nudges: pharma’s adherence problem

Non-adherence reflects hesitation, mistrust, uncertainty about benefits, or competing life demands.

By Scott Eggertsen, Angela Estampador

Designing responsibly in the age of AI

On one side, there’s the speed and excitement of building things that reach millions. On the other, there’s the quiet work of making sure what we build doesn’t come at the expense of people, or the planet.

By Paolo Rizzi

Putting AI customer research tools to the test

Save time. Cut costs. Get insights at scale. That’s the promise behind a new wave of AI-powered research tools shaking up how we understand customers.

By Andy Brown

The opportunity for health and wellness in the AI OS

Not a single wellness brand has launched a ChatGPT app. Spotify, Zillow, Canva – they're there. Fitness and health? Absent. Peloton and AllTrails are announced as "coming soon" partners. No one has actually done it.

By Nayan Jain

Turning plans into progress: designing for behaviour change

Digital health tools can transform prevention from theory into practice, but only when designed with evidence, empathy, and the realities of human behaviour at their core.

By Scott Eggertsen, Claire Grinton

How health and wellness apps ignore the people who need them most

Who are health and wellness apps actually built for? Because from where I sit, they're designed for people who are already "well off…

By Scott Eggertsen

Time to dispel the habit myth: wellness apps are not helping you but hacking you

Wellness apps love to talk about empowerment and transformation. They claim to build healthy habits and change lives. Yet the truth is uncomfortable. Many of these products are not built to improve your well-being. They are built to keep you hooked.

By Nayan Jain

Creating a sustainable future, one household at a time

Utility experiences have long been defined by confusion, frustration, and a lack of transparency. But it doesn’t have to be that way. With empathy and thoughtful design, we can give people the tools they need to take control of their energy use.

By ustwo